New Product Launch: Steamer Boost & ReWear

Faultless Brands has been in the fabric care industry for over a century but spray starch sales have been steadily declining for years. In order to stay relevant in today’s household fabriccare market, Faultless decided to create and launch 2 new products in the category to align with their on-the-go, no-time-for-ironing modern consumer.

Steamer Boost is for those who love to steam their garments but hate how long that process takes. This superior wrinkle remover is formulated to eliminate and prevent new wrinkles from forming throughout the day. Plus, it leaves your clothes with a freshly-laundered scent.
ReWear is perfect for those lightly-worn clothing items that need a quick refresh—and it removes wrinkles and eliminates odors without laundry hassles. Simply spray, tug the fabric, and go!

As the lead designer, I was tasked with building out the new product branding including logo lockup, label design and packaging, website graphics, social media content, and art direction over product photography. I was also responsible for transitioning the brand to our internal design team and external video and ad agency vendor for continued support. I oversaw and approved the marketing projects these teams worked on as the products were launched.